Lynn Langmade
Brand Architecture Framework: How to Organize ...

Brand architecture is a crucial part of building a strong and coherent brand identity that supports your business goals. In this blog post, we'll dive into the key concepts and strategies of a brand architecture, including the different types of brand architecture, how to develop a brand architecture framework, and why it's important to maintain and evolve your brand architecture over time. Whether you're a startup or an established business, this guide will help you create a solid foundation for your brand identity and strategy.

Brand Architecture Framework: How to Organize and Manage Your Brands
Branding Guides
Lynn Langmade
What Is Brand Equity and How Do You Build It?

Branding, and particularly brand equity, often get a bad rap in companies, most especially in the marketing department. But they shouldn’t. They're one of the most powerful aspects of a business that can have a dramatic impact on a company’s bottom line. I can’t tell you how many companies I’ve worked for that made phenomenal products and were marketing those products well, but paid absolutely no attention to their brand or treated it as some icky thing that dinosaur marketers cared about before the advent of digital marketing.

What Is Brand Equity and How Do You Build It?
Social Media Markeing, Content Marketing Guides
Lynn Langmade
Don't Set Up Your Brand's Social Media Profile ...

Startups and small businesses need to grow their businesses but often fail because they cannot find a growth engine. But social media marketing is the best to grow their business. In this post, we break down why setting up a social media profile on social media networks is essential for all new businesses and provide practical, step-by-step instructions to set up your brand’s social media profiles for success. There is a right way and a wrong way to set up social media profiles for business and we ensure you’ll get it right—the first time around.

Don't Set Up Your Brand's Social Media Profile Until You Read This
Blogging, Website Design
Lynn Langmade
5 Growth Hacking Tips for your Website

It’s difficult for small businesses and startups to develop the audience they need to jumpstart growth. In this blog post, we provide growth hacking tips to increase your blog audience and website traffic. Five ideas you can apply immediately to connect with your target audience.

5 Growth Hacking Tips for your Website
Content Marketing Guides
Lynn Langmade
What Is Content Marketing?

What is content marketing and why does your company need it? For those not familiar with it, content marketing can be confusing. In this blog post, we not only provide 3 definitions of content marketing, but also explain how the discipline developed, how it’s different from other marketing disciplines like Demand Generation, and how it can help your business.

What Is Content Marketing?

How Paid Ads Can Boost the Success of Inbound Marketing Strategies

How Paid Ads Can Boost the Success of Inbound Marketing Strategies

Although inbound marketing alone can optimize your search rankings and promote your brand presence, integrating paid advertising into your strategy can quickly help you maximize your success. By utilizing paid advertising campaigns alongside your inbound marketing techniques, you can successfully place your content in front of your target audience for improved visibility and engagement. Your target audience will have more opportunities to explore your website, blogs and other content types with the paid ads acting as key reminders.

Content Strategy: An Overview

Content Strategy: An Overview

Creating a content strategy for your business is one of THE most critical steps on your way to developing a solid marketing strategy.

What is content strategy? Content strategy refers to the planning, development, and management of content! Many people confuse content strategy with content marketing. Content Marketing refers to the actual creation of marketing pieces that put your strategy into motion.

Say Hello to Verge's New Content Marketing Blog

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Welcome to the new Verge Content and Digital Marketing Blog!

In this blog we'll be providing in depth coverage on content marketing and digital marketing to help content marketers and digital marketers discover best practices in the field, stay abreast of the latest industry news, and discover new insights and thought leadership in marketing. 

Key ares of focus for the blog will be:

  • Content strategy

  • Content marketing management

  • Content brand and brand management

  • Digital marketing strategy

  • SEO, SEM, and search marketing

  • PPC and advertising technology

  • Email marmeting

  • Marketing automation and CRM

  • Marketing technology and the Martech stack

  • Social media marketing

  • Influencer marketing

We aim for this blog to become the a premier source of information for digital marketers and the first stop marketers go to get quality marketing content.