Brand architecture is a crucial part of building a strong and coherent brand identity that supports your business goals. In this blog post, we'll dive into the key concepts and strategies of a brand architecture, including the different types of brand architecture, how to develop a brand architecture framework, and why it's important to maintain and evolve your brand architecture over time. Whether you're a startup or an established business, this guide will help you create a solid foundation for your brand identity and strategy.
Branding, and particularly brand equity, often get a bad rap in companies, most especially in the marketing department. But they shouldn’t. They're one of the most powerful aspects of a business that can have a dramatic impact on a company’s bottom line. I can’t tell you how many companies I’ve worked for that made phenomenal products and were marketing those products well, but paid absolutely no attention to their brand or treated it as some icky thing that dinosaur marketers cared about before the advent of digital marketing.
Startups and small businesses need to grow their businesses but often fail because they cannot find a growth engine. But social media marketing is the best to grow their business. In this post, we break down why setting up a social media profile on social media networks is essential for all new businesses and provide practical, step-by-step instructions to set up your brand’s social media profiles for success. There is a right way and a wrong way to set up social media profiles for business and we ensure you’ll get it right—the first time around.
It’s difficult for small businesses and startups to develop the audience they need to jumpstart growth. In this blog post, we provide growth hacking tips to increase your blog audience and website traffic. Five ideas you can apply immediately to connect with your target audience.
What is content marketing and why does your company need it? For those not familiar with it, content marketing can be confusing. In this blog post, we not only provide 3 definitions of content marketing, but also explain how the discipline developed, how it’s different from other marketing disciplines like Demand Generation, and how it can help your business.
What is content marketing and why does your company need it? For those not familiar with it, content marketing can be confusing. In this blog post, we not only provide 3 definitions of content marketing, but also explain how the discipline developed, how it’s different from other marketing disciplines like Demand Generation, and how it can help your business.
Your on-page blog SEO checklist helps fine-tune your message and refocus on the right audience with every post you publish. SEO is more important than ever, with social media platforms decreasing reach for private businesses. Increasing your blog SEO will boost your traffic at a fraction of the cost of paid advertising.
One of the most important things to understand about content marketing is that there is truly no "one size fits all" approach to what you're doing. Every technique you leverage should play to the strengths that makes your business unique in the first place. This is ultimately why the ROI of content marketing is the metric that you should be paying attention to most of all.
