IGNITE

The AI & Growth Marketing Blog

Featured Posts

The Power of Trust: How Content Branding Can Differentiate Your Business
Content Marketing Guides Lynn Langmade Content Marketing Guides Lynn Langmade

The Power of Trust: How Content Branding Can Differentiate Your Business

In this blog post, we explore the concept of content branding and how it differs from traditional marketing tactics like push marketing. We explain that content branding is all about providing valuable, relevant information to your audience and establishing yourself as a trusted source in your industry, rather than just promoting a specific product or service. We also discuss the benefits of content branding, including establishing your brand as a thought leader in your industry, increasing credibility and authority, and driving business results through increased customer loyalty and conversions. Finally, we provide a step-by-step guide for transforming your branded content into a content brand that engages and resonates with your audience.

Read More
What Is Content Marketing?
Content Marketing Guides Lynn Langmade Content Marketing Guides Lynn Langmade

What Is Content Marketing?

What is content marketing and why does your company need it? For those not familiar with it, content marketing can be confusing. In this blog post, we not only provide 3 definitions of content marketing, but also explain how the discipline developed, how it’s different from other marketing disciplines like Demand Generation, and how it can help your business.

Read More
The ROI of Content Marketing: How to Track and Measure the Value of Content
Content Marketing Guides Lynn Langmade Content Marketing Guides Lynn Langmade

The ROI of Content Marketing: How to Track and Measure the Value of Content

One of the most important things to understand about content marketing is that there is truly  no "one size fits all" approach to what you're doing. Every technique you leverage should play to the strengths that makes your business unique in the first place. This is ultimately why the ROI of content marketing is the metric that you should be paying attention to most of all.

Read More
3 Reasons Why Your Content Marketing Team Will Fail Without Google Analytics
Content Marketing Guides Lynn Langmade Content Marketing Guides Lynn Langmade

3 Reasons Why Your Content Marketing Team Will Fail Without Google Analytics

In marketing, a misconception exists that all marketers are essentially divided into one of two camps—the “data” team or the “creative” team. One team believes great marketing is “science” and the other team believes great marketing is an “art.”  A veritable cold war exists between these two mythological factions. In fact, many content marketers are openly hostile to analytics, as if they fear that being analytical will somehow reduce or destroy their ability to do bleeding-edge creative work. It took me a while to understand that this hostility was actually due to the fact that most marketers don’t really know what Google Analytics is or how powerful a content marketing tool it can be.

Read More
Content Strategy: An Overview
Content Marketing Guides L Langmade Content Marketing Guides L Langmade

Content Strategy: An Overview

Creating a content strategy for your business is one of THE most critical steps on your way to developing a solid marketing strategy.

What is content strategy? Content strategy refers to the planning, development, and management of content! Many people confuse content strategy with content marketing. Content Marketing refers to the actual creation of marketing pieces that put your strategy into motion.

Read More

FEATURED POSTS

ARCHIVE