Better Growth for Insurtech and Digital Insurance Startups

Verge works with insurtech companies to modernize their brand, accelerate customer acquisition, and communicate complex insurance solutions with clarity and confidence.

Helping Insurtech Innovators Stand Out

Kover logo Gigsur logo

Why Insurtech Brands Work with Verge

We specialize in helping insurance tech platforms clearly define their value propositions, build trust, and accelerate adoption. Whether you're streamlining underwriting with AI or building embedded insurance products, we help translate your innovation into market traction.

For Kover Insurtech and Gigsure, Verge delivered full website redesigns and go-to-market strategy—including positioning, messaging frameworks, and targeted content campaigns. These engagements helped both brands clarify their offerings and launch with a presence that matched the ambition of their tech.

Our approach is pragmatic and fast-moving—grounded in digital fluency, regulatory awareness, and the ability to communicate technical features without jargon.

Go-to-Market for Insurtech

  • Messaging & Positioning for B2C and B2B insurtech platforms
  • Website Redesign for trust, clarity, and conversion
  • Launch Campaigns to drive user acquisition
  • Sales & Partner Enablement assets and collateral
  • SEO for Digital Insurance Topics with measurable ROI

Result? One insurtech client saw a 40% drop in customer acquisition cost after launch—driven by Verge-built messaging, funnels, and design.

Insurtech Marketing FAQ

Do you understand the compliance challenges in digital insurance?
Yes. We’ve worked with clients navigating marketing in regulated environments. While we don’t provide legal counsel, we collaborate with your compliance team to ensure messaging respects insurance guidelines and avoids legal friction.

Can you help us reduce customer acquisition cost (CAC)?
That’s often a key goal. We focus on simplifying your funnel, clarifying your value prop, and improving conversion across landing pages, email flows, and paid campaigns—usually resulting in a measurable drop in CAC within the first quarter.

What if we have both B2B and B2C audiences?
We’ve helped hybrid platforms segment messaging by buyer type. Whether you’re targeting consumers, brokers, or enterprise partners, we can shape a brand architecture that scales with your audience complexity.

Do you only work with startups?
No. While we specialize in early and growth-stage platforms, we’ve also worked with mid-market and enterprise-level teams looking to modernize, rebrand, or roll out new product lines.

Can Verge redesign our insurtech website?
Yes. We’ve led full website redesigns for insurtech clients including strategy, UX, copywriting, and visual identity. We can work with your internal dev team or hand off designs for implementation.

How quickly can we launch?
Depending on the scope, most Verge-led projects take 4–8 weeks. For startups racing toward a funding milestone or product launch, we can prioritize and sprint when needed.