Social Media Markeing
Lynn Langmade
Social Media Management & Account Hygiene: ...

In the bustling world of digital marketing, maintaining impeccable social media hygiene is no longer a luxury—it's a cornerstone of effective social media management. This guide explores why keeping your social media accounts clean, focused, and strategically aligned is crucial for brand reputation, audience engagement, and overall marketing success.


Social Media Management & Account Hygiene: How to Maintain a Healthy Social Presence
Digital Marketing
Lynn Langmade
Which CRM Is Best for Small Business? ...

Trying to choose between ActiveCampaign and HubSpot? This in-depth comparison breaks down pricing, features, usability, onboarding, and long-term value—specifically for small businesses and startups. Learn how each CRM stacks up and which platform aligns better with your budget, goals, and growth stage.

Which CRM Is Best for Small Business? ActiveCampaign vs. HubSpot
Social Media Markeing
Lynn Langmade
Social Media Platforms: Your Sherpa Through the ...

With over 70% of U.S. adults using at least one social media platform, the question isn't whether your business should be online—it’s where. This in-depth guide breaks down the eight major platforms in 2025, from Facebook to TikTok, outlining who’s using them, how they’re evolving, and what kinds of businesses are seeing the best results. Whether you're a startup with limited resources or a growing company ready to scale, understanding the strengths and audiences of each platform can help you focus your energy where it matters most.

Social Media Platforms: Your Sherpa Through the Digital Jungle (and Why Choosing Wisely Matters)
Search Engine Marketing
Lynn Langmade
Future-Proof SEO: Why AI Should Be in Your ...

Search engine optimization is undergoing a major shift, and artificial intelligence is at the center of it. In this guide, we explore how AI is reshaping everything from keyword research and content optimization to predictive trend analysis and technical audits. The result? Smarter, faster, and more targeted strategies that serve real user needs. Whether you're a seasoned marketer or a small business owner, this post breaks down how to start using AI SEO tools right now—and why doing so is quickly becoming a competitive necessity.

Future-Proof SEO: Why AI Should Be in Your Toolkit
Lynn Langmade
The AI Effect: Rethinking Brand Management in a ...

Artificial intelligence is redefining what it means to build and manage a brand. From automated logo generation and AI-trained chatbots to real-time consumer insights and predictive personalization, AI is pushing brand strategy into new territory. This article explores how companies of all sizes can use AI to create more personalized, responsive, and scalable branding—while navigating the ethical considerations and maintaining authenticity. The future of branding isn’t a choice between human or machine—it’s about finding the right balance between the two.

The AI Effect: Rethinking Brand Management in a Digital World

What Is Brand Equity and How Do You Build It?

What Is Brand Equity and How Do You Build It?

Branding, and particularly brand equity, often get a bad rap in companies, most especially in the marketing department. But they shouldn’t. They're one of the most powerful aspects of a business that can have a dramatic impact on a company’s bottom line. I can’t tell you how many companies I’ve worked for that made phenomenal products and were marketing those products well, but paid absolutely no attention to their brand or treated it as some icky thing that dinosaur marketers cared about before the advent of digital marketing.

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Don't Set Up Your Brand's Social Media Profile Until You Read This

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Don't Set Up Your Brand's Social Media Profile Until You Read This

Startups and small businesses need to grow their businesses but often fail because they cannot find a growth engine. But social media marketing is the best to grow their business. In this post, we break down why setting up a social media profile on social media networks is essential for all new businesses and provide practical, step-by-step instructions to set up your brand’s social media profiles for success. There is a right way and a wrong way to set up social media profiles for business and we ensure you’ll get it right—the first time around.

What Is Content Marketing?

What Is Content Marketing?

What is content marketing and why does your company need it? For those not familiar with it, content marketing can be confusing. In this blog post, we not only provide 3 definitions of content marketing, but also explain how the discipline developed, how it’s different from other marketing disciplines like Demand Generation, and how it can help your business.

Blog SEO Checklist: How to Optimize Your Blog Content for Search

Blog SEO Checklist: How to Optimize Your Blog Content for Search

Your on-page blog SEO checklist helps fine-tune your message and refocus on the right audience with every post you publish. SEO is more important than ever, with social media platforms decreasing reach for private businesses. Increasing your blog SEO will boost your traffic at a fraction of the cost of paid advertising.

The ROI of Content Marketing: How to Track and Measure the Value of Content

The ROI of Content Marketing: How to Track and Measure the Value of Content

One of the most important things to understand about content marketing is that there is truly  no "one size fits all" approach to what you're doing. Every technique you leverage should play to the strengths that makes your business unique in the first place. This is ultimately why the ROI of content marketing is the metric that you should be paying attention to most of all.