Launching a small business—especially in complex industries like biotech—requires more than innovation. Without a digital marketing strategy, even the smartest founders can find themselves struggling to attract attention or build traction. In this post, we explore why digital marketing is essential for small business growth, illustrated through the story of a biotech entrepreneur who shifted from silence to success by embracing the fundamentals. Whether you're just getting started or looking to sharpen your approach, this is a practical, down-to-earth look at what it really takes to get found online.